Portfolio
Naturally, much of my portfolio revolves around cannabis marketing. My professors would often leave comments like “broaden your horizons”. They were right; but cannabis was my raison d’etre.
15 years later, I matured with improved analytical and artistic skills. After enrolling in the Science of Cannabis continuing education course at McMaster University, this class clown got an 89% average.
Causmo Effect Concepts started as a school project back in 2001. While studying advertising at Mohawk College, my first assignment was to create an advertising agency.
The core of this program was art direction, copywriting, layout design, basics of photography, graphic design, UX app prototyping and idea generation techniques.
Now I mostly produce head-turning virtual reality and 360 video experiences. With a focus on the cannabis industry, I document immersive experiences at trade shows, licensed producer facilities and retail stores. I’ve produced over 100 videos documenting events like O’Cannabiz, The Lift Expo, Hempfest, The Cannabis Life Show, The University of Guelph as well as for clients in Denver Colorado.
“Follow the path of the unsafe, independent thinker. Expose your ideas to the danger of controversy. Speak your mind and fear less the label of ‘crackpot’ than the stigma of conformity.”
— Thomas J. Watson
